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De Uria's Story


De Uria's goal is to create an honest brand that consumers can trust. We are proud to be a slow fashion brand. Instead of focusing on profit and the waste that often accompanies it, we offer conscious yoga and fashion solutions, backed by social initiatives that benefit each community we work with. We partner with a cooperative in India that offers social programs to the workers and with a women’s association in Sri Lanka that provides education to underprivileged women.

We use only sustainable components such as organic certified cotton, tree rubber, natural vegetable dyes, and Ayurvedic herbs.

Our logo represents the heart and root chakras, combined together in a symbolical way to join the heart’s energy in the fabric, It's our philosophy and the DNA of our brand.

It is our privilege to promote time-honored crafting traditions from the rural communities of several different countries. 

All of our products combine ethics, sustainability, aesthetics and luxury.

Our yoga mats are made of certified organic cotton, handwoven and lined with natural tree rubber for the grip. We infuse them in a bath of Ayurvedic herbs to provide each mat a unique colour and different healing property, as well as a light, pleasant fragrance.

Some herbs are relaxing, while others are grounding, energising, or anti-inflammatory. All of them are naturally antibacterial. Discover the collection and their different properties here.

In India we never practice on rubber mats because they isolate us from the energies of the Earth. Traditional yoga uses only natural fabrics. This is why we use only natural fabrics and components in our mats! 

CC Mavocado Pty Ltd is a small Australian business that fell in love with De Uria products and is proud to bring them to an Australian audience. ❤️ The company is now the exclusive distributor for De Uria in Australia. ABN: 86 611 350 433

If you live in Europe, we recommend contacting De Uria Switzerland.